SUMMARY
Research aim : This study aims to measure digital marketing and brand image that can affect the purchase intention of pure flavored implant products (Sura's).Design/Methode/Approach : This study uses a survey research modelResearch Finding : The results of the study show that digital marketing and brand image have a significant effect on purchase intention.Theoretical contribution/Originality : This research also proves that digital-based marketing activities through Marketpalce and social media are very effective during the pandemic.Practitionel/Policy implication : digital marketing and brand image play a role in increasing sales. to increase the sales intention of these products, the management must improve digital marketing.Research limitation : This research only focuses on two variables, namely digital marketing and brand image.