ARTICLE
TITLE

Could the Implementation of Augmented Reality Influence Consumers’ Purchase Intention in E-Commerce? DOI : 10.26905/jmdk.v11i1.9561

SUMMARY

Augmented reality in e-commerce has become the latest trend in the world of online shopping. The purpose of this study is to empirically prove the influence of perceived of usefulness and the perceived ease of use towards behavioral intentions through attitudes. The urgency of this research is the new phenomenon of online shopping experience in Indonesia using augmented reality technology in e-commerce. This study used primary data by distributing questionnaires to 200 users of AR application in e-commerce with random sampling techniques. This study used Path analysis with SPSS. The results of the study prove that the perceived of usefulness and the perceived ease of use have a significant effect on online purchase intentions through attitudes. The perceived ease of use has more influence than the perceived of usefulness.

PAGES
pp. 12 - 19

 Articles related

Badelisile M. Maseko,Rene van Wyk,Aletta Odendaal    

AbstractOrientation: There is a scant availability of clear practice guidelines for the implementation of team coaching in organisations. Challenges and enabling factors in the implementation of team coaching require further exploration.Research purpose:... see more


Caren Scheepers,Paul Whelpton    

AbstractBackground: Most large information technology (IT) projects fail, costing businesses billions of rand while delivering limited benefits. This has stimulated considerable, yet inconclusive, research into the reasons for project success and fa... see more


A. Leonard,A. Swanepoel    

AbstractProject portfolio management could be regarded as one of the most comprehensive ways of managing a software project environment. To implement such a management approach in a large organisation, could also be seen as an endeavour that can only hav... see more


K. E. Jay,D. C. Smith    

AbstractThis article describes the need for an increased emphasis for change management and how it affects the information systems (IS) practitioner. Computer-based systems have become highly integrated into everyday business activities and the successfu... see more


Mahmoud Nassar,Lina Warrad,Yousef Abu Siam    

This study aims to contribute to a better understanding of the implementation of enterprise resource planning (ERP) system as management accounting innovations (MAIs) in Jordan. Using in-depth interviews this paper emphasizes the main factors that influe... see more