ARTICLE
TITLE

A Study on the Impact of Employee Training and Stimulus on Business Recital with Indication to Public and Private Banks of India

SUMMARY

Financial institution that offered mobile applications to the consumers should give attention to the perceived risk factors of Mobile Banking adoption in order to retain existing customers as well as attract new consumers. The study suggests that banks should build an application with features to facilitate users’ assessment of Mobile Banking services and thus minimize the perceived risk and maximize the perceived ease of Mobile Banking services. The impact of risk and trust on Mobile Banking adoption has also been examined and shown to be significant to Mobile Banking adoption in the context in India. This study is based on the Descriptive research, where valid responses are collected from the respondent by filling questionnaire. Keeping the TAM proposed by Davis as a theoretical basis, an extended TAM incorporating security and privacy related issues for Mobile Banking adoption is conceptualized. The paper reveals that perceived risk has a negative impact on behavioural intention of Mobile Banking adoption and trust has a negative impact on perceived risk. A well-designed mobile application was also found to be helpful in facilitating easier use and minimizing perceived risk concerns regarding Mobile Banking usage. The purpose of this paper is to examine the effect of perceived risk on Mobile Banking user adoption.

 Articles related

Mohammad Rizan, Dahliana Yulianti, Rahmi Rahmi    

The purpose of the research are to: test empirically influence of price to brand image on customer satisfaction Gojek, test empirically influence of service quality to brand image on customer satisfaction Gojek, test empirically influence of price on cus... see more


Mohannad Alobid,Szucs Istvan    

Vegetable crops cannot be dispensed with to meet the nutritional needs of the population in Syria, and it is suffering from large price fluctuations. The impact of the current crisis has a significant impact on these changes on the prices of the product ... see more


Amanj Mohamed Ahmed,Muhammad Nawzad Ali    

This research was carried out to determine the weight of taxation in economic development, the main purpose is to discover the level of impact of taxation on economic development or if it has any impact. Another key objective is to improve the level of u... see more


Sarah Parkinson,Allan C. Lauzon    

This case study of a telecenter in Cali, Colombia examines the impacts of Internet access and use on local social equity. It proceeds with a livelihoods analysis of the neighborhoods surrounding the telecenter combined with an analysis of how telecenter ... see more


Abi Jagun,Richard Heeks,Jason Whalley    

Informational challenges—absence, uncertainty, asymmetry—shape the working of markets and commerce in many developing countries. For developing country micro-enterprises, which form the bulk of all enterprises worldwide, these challenges shape the charac... see more