SUMMARY
Introduction. In the article, the author hypothesizes that the processes of generation and perception of speech of future journalists have quantum-holistic characteristics. The study was carried out using theoretical and praxeological methods. The practical part of the study is devoted to trying to prove the hypothesis that the processes of generation and perception of speech of future journalists have quantum-holistic characteristics. The methodology of the practical part has several research procedures, which were carried out in three stages. In the first stage, the subjects (N = 43) wrote down for 10 seconds 10 words that came to mind; in the second stage, the subjects (N = 27) performed the task of writing five sentences in 180 seconds that came to mind, the experimenter read six times the text of the prayer "Our Father" in Ukrainian. The subjects did not hear the prayer read. In the third stage, the influence of the experimental suggestion of the experimenter, who was at a distance of 450-600 km from the subjects (N = 24), on their associative verbal reactions during the description of the images presented by the subjects was measured. All reactions were interpreted in tables and diagrams recorded in the International Repository of: 1) Social Science Research Network (SSRN) on February 12, 2022 (http://ssrn.com/abstract=4034175) and 2) Mendeley Data Search on February 18, 2022 (Kholod, Alexandr (2022), “For_article_Kholod_A_Quantum-holistic_2022”). Date, V1, doi: 10.17632 / gzsk33ykxv.1). The age of the subjects ranged from 18 (19) to 19 (20) years in two groups of students majoring in journalism. Conclusion. It was found that from the standpoint of the holistic concept, the associative verbal reactions of the subjects have their inherent quantum verbal centers (QVC) and verbal peripheries (VP).All procedures conducted in human studies complied with the ethical standards of the Ethics Committee of the International Editorial Board of the Scientific Journal of Social Communications: Theory and Practice (Rec No. 2 of 28 February 2002).