Journal title
RAN: Revista Academia & Negocios

JOURNAL'S COLLECTIONS

Home / RAN: Revista Academia & Negocios / Vol: 1 Núm: 2 Par: 0 (2016) / Article

ARTICLE

TITLE

Conceptualisation of neuromarketing: its relationship with the mix of marketing and consumer behavior

Mauricio Muñoz Osores

SUMMARY

s-

KEYWORDS

marketing - experiences - emotions - sensations - brands - neuroscience

Free Access

PAGES

pp. 91 - 104

NUMBER

Volumen: 1 Número: 2 Parte: 0 (2016)

COLLECTIONS

Administration - Business and Marketing
Economy

JOURNALS RELATED

RAN
RAN: Revista Academia & Negocios
International Review of Management and Marketing

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