7 articles in this issue
Dwi Agung Nugroho Arianto,Eliyana Wahyuningsih
Abstract. This study aims to measure and determine: (1) the influence of leadership on employee exit intentions; (2) The effect of job involvement on the intention to leave employees; (3) The effect of financial compensation on the intention to leav... see more
Netty Laura,Dwi Winda Meidina
Abstract: The purpose of this study is to analyze the factors that influence technostress, and analyze innovation culture, technostress, WFC, burnout on performance with WWB as a mediating variable. The sampling method in this study was used to distribute... see more
Salma Eka,Agus Sugiarto
Abstract: This study aims to determine whether there is an influence of emotional intelligence, self-efficacy, and work environment on employee performance. This study uses explanatory research by distributing questionnaires via google form to 32 employee... see more
Sri Harini,Endang Silaningsih,Marwah Eka Putri
Abstract. This study aims to determine the effect of market orientation, product creativity, and product innovation on food SMEs’ marketing performance in Bogor. The method used is multiple linear regression analysis. the research sample used 100 fo... see more
Nur Sayyidah Salsabila,Indrawati Indrawati
Abstract. The main purpose of this research is to examine the influence of social media marketing activities on customer loyalty through customer equity drivers with three dimensions: value equity, brand equity, relationship equity in local MSMEs products... see more
Oda I. B. Hariyanto,Jayanti Rukmandiana
Abstract: The purpose of this study was to examine the dimensions of the service quality variable, on the customer satisfaction variable to be adopted as success in the hospitality industry such as hospitality. This research is a survey research using qua... see more
Graciela Ervina Wijaya,Chandra Kuswoyo
Abstract: The online platform has succeeded to supporting marketing activities and supporting the creation of various online platforms in Indonesia, such as Shopee, Tokopedia, Bukalapak and others. The current research object used is the Shopee website vi... see more