5 articles in this issue
Martin Fridrich
Purpose of the article: The ability of the company to predict customer churn and retain customers is considered to be worthy competitive advantage since it improves cost allocation in customer retention programs, retaining future revenue and profits. In a... see more
Chijioke Esogwa Nwachukwu,Helena Chladkova
Purpose of the article: The role of microfinance banks (MFBs) in the growth and development of businesses in an emerging market such as Nigeria cannot be overemphasised. Implementing sound human resource practices can enable MFBs satisfy their employees a... see more
Marcin Komanda
Purpose of the article: Presentation of the issue of brand sponsorship of events in the light of the use of social media for the purposes of brand management in the customer-based brand equity paradigm.Methodology/methods: Two brands (CocaCola and Carlsbe... see more
Agata Mesjasz-Lech
Purpose of the article: In the article we have focused on the trends determining the development of reverse logistics of end-of-life vehicles in selected European countries. The analysis concentrates on quantity of end-of-life vehicles which are especiall... see more
Tomáš Polácek
Purpose of the article: The paper draws on the results of previous studies recoverability of creditor’s claims, where it was research from debtor’s point of view and his/her debts on the Czech Republic financial market. The company, which fell into a bank... see more