International Review of Management and Marketing  

Haslinda Musa,Namirah Ab Rahim,Fadhlur Rahim Azmi,Abdul Samad Shibghatullah,Norfaridatul Akmaliah Othman

This paper aims to investigate the effectiveness of   Social   Media Marketing (SMM) practices to organizational performance, which focuses on Malaysian Small and Medium Enterprises (SMEs). Quantitative research method approach is appl... see more

Li-Chen Lima,Choon-Jin Teha,Benjamina Chan-Yin-Fah

The purpose of this study was to empirically investigate a set of personality traits in relation to workplace deviance among volunteers at one of the Malaysia’s Emergency Relief departments. A cross-sectional survey was conducted with self-reported questi... see more

Amal Hayati Ishak,Muhamad Rahimi Osman,Siti Khadijah Ab. Manan,Rafeah Saidon

Rasch Model is a robust technique for questionnaire validation. It offers a variety of analyses on the instrument’s validity and reliability, as well as analysis on the rating scale design of a measurement scale. Thus, employing Rasch scale calibration an... see more

Isaac Terungwa Terwase,Hindatu Maigari Yerima,Asmat-Nizam Abdul-Talib,Muhammad Bello Ibrahim

Nigeria serves as a destination for marketing of goods and services, as such, her strategic position in Africa calls for concern on political, social and economic issues that may bedeviled the growth and development of the country. Nigeria as a country we... see more

Sarina Ismail,Sany Sanuri Mohd Mokhtar

Herbs have been used around the world since thousands of years ago, now, 80% of world population are using herbs as part of  health practices and treatment of diseases. Due to the increasing interest on herbal products, the global herbal industry hav... see more

Rohaida Abdul Latif,Kamarun Nisham Taufil Mohammed,Hasnah Kamardin

This study examines the efficacy of the recent amendment in Malaysian Code on Corporate Governance 2012 in curbing the likelihood of earnings management in share repurchases policy in Malaysia. Based on 275 firm-year observations among share repurchasing ... see more

Adamu Abbas Adamu,Bahtiar Mohamad,Adzrieman Abdul Rahman

This article is taking a conceptual approach to establish the relationship between organizational culture, leadership and social media content on internal crisis communication its consequences on employee performance. The concept of internal crisis commun... see more

Bahtiar Mohamad,Jafri Zulkepli,Ahmed Rageh Ismail,Hassan Abu Bakar

The aim of this study is to examine the intrinsic work values that were perceived by the university undergraduates in the three nations (Malaysia, Thailand and Indonesia) to influence cooperative communication. These three nations are among the founders o... see more

Shazwani Shafiai,Mohamad Sukeri Khalid

Flooding in Malaysia has made various impacts to the victims in terms of damage to property and loss of life. Besides that, the victims also suffer after flood disaster occur. Because of that, the purpose of this paper is to describe the issues and proble... see more

Pin Lick Soo Hoo

While certain In international business negotiations, having the knowledge of cross-cultural communication is essential especially in global business environments and thus, many researchers have spent numerous years to investigate how culture influences A... see more

Issa M. H. Smirat,Mohd Noor Mohd Shariff

The mapping market set up and analysis for food process cooperatives, small and little organizations within the West Bank is a vital prep for Palestinian enterprises within the Palestine to develop the family firms’ performance. The most objective of this... see more

Noor Ashikin Basarudin,Asmah Laili Yeon,Nurli Yaacob,Rohana Abd Rahman

Malaysian Public Universities are undergoing the process of transformation which requires efforts from every components of the universities, especially the academic staffs, in order to achieve high rankings internationally and to fulfil their Key Performa... see more

Ashraf M.A. Elfakharani,Rohana Abdulrahman,Nor Anita Abdullah

Bilateral investment treaties (BITs) provide conditional terms which regulate investments between two countries, and are used as a tool for economic growth by attracting external investments. However, some countries claim BITs are a threat to economic and... see more

Maznah Mat Kasim,Rosmaini Kashim,Rahela Abdul Rahim

Measuring the performance of higher learning institutions (HLIs) is a must for these institutions to stay competitive and to move forward. Initiatives towards constructing a more appropriate and accurate measurement is vital. This paper focuses on formati... see more

Haitham Alhnity,Armanurah Mohamad,Awanis Ku Ishak

This study aims to examine and observe the connections between the global entrepreneurial orientation (EO), the influence of Jordanian Government’s EO intervention towards the performance of the local small business industry as well as the impact of the i... see more

Nazlina Zakaria,Nor Azimah Chew Abdullah,Rushami Zien Yusoff

SMEs have demonstrated significant impact on the overall  economic performance of Malaysia. Nevertheless, it has not reached their full potential. It is vital to comprehend its drivers in order to improve the production of SMEs. Previous studies disc... see more

Badariah Haji Din,Abdul Rahim Anuar,Mariana Usman

The Malaysian Ministry of Higher Education has implemented the Entrepreneurship Development Initiative to enhance the entrepreneurship education programs in higher learning institutions in order to produce more young entrepreneurs who can create their own... see more

Haslinda Musa,Shirly Chung Hsian Li,Zuraida Abal Abas,Norhidayah Mohamad

In this era of globalization where information technology has taken place for fulfilling customer demands, Small and Medium Enterprises (SMEs) have to fight in this intense competition in order to be able to gain their own market shares. To achieve target... see more

Azilah Kasim,Levent Altinay

This paper presents a preliminary analysis on how firm strategy affects the relationship between entrepreneurial strategic orientation and firm growth within the context of small and medium size hotels in Peninsular Malaysia. The hypotheses were tested us... see more

Azilah Kasim,Levent Altinay

This paper presents a preliminary analysis on how organizational learning and market condition affect the relationship between technology orientation and growth of small and medium size firms. Using hotels in Peninsular Malaysia as context, the study test... see more

Mohanad S.S. Abumandil,Shahizan Hassan

Studies carried out on large banking firms across the globe suggest that information quality affects decision making, and managers are likely to be blamed the most for making right or poor decisions. However, few of the previous studies focused on how inf... see more

M. Khairul Naim,Syed M. Hilmi,S. Che Zarrina,S. Nurul Salikin,Khadijah M. Hambali,Wan Adli,Azmil Z. Abidin,M. Anuar Mamat,Joni T. Borhan,Faizuri A. Latif,Ali G. Saged,M. Hazim Azhar,Rohaida M. Dawam

Religious coping plays an important role to rehabilitate victims affected by traumatic life events. Islamic teachings emphasizes al-ibtila' (trial) concept that serves in understanding the concept of qada’ (fate) and qadar (destiny). This study explored a... see more

Haslina Halim,Hassan Abu Bakar,Bahtiar Mohamad

This study aimed to examine the constructs that constitute relationship differentiation in leader-member exchange relationships, which would provide unique theoretical insights and pragmatic applications for communication in the Malaysian workplace. Six-h... see more

Kalsom Kayat,Nur Farrah Ain Zainuddin,Razamin Ramli,Maznah Mat Kasim

In Malaysia, CBRH is promoted as a tourism product and expected to perform as a means to develop rural communities through their engagement in small tourism businesses. Both financial and non-financial supports have been provided to the homestay operators... see more

Idaya Husna Mohd,Muhammad Khalil Omar,Tengku Nural Tengku Asri

Working in teams is usually expected to improve organizational effectiveness; however, there are several challenges that would affect team effectiveness. While team members are usually empowered to find a solution to a problem, this raises the question of... see more

Ahmad Said Ibrahim Al-Shuaibi,Faridahwati Mohd Shamsudin,Norzalita Abd Aziz

In this paper, we propose the role of brand-centered human resource management (HRM) in supporting the internal branding initiative toward the development of brand ambassadors in organizations. By brand ambassadors, we mean employees who are not necessari... see more

Norzalita Abd Aziz,Bita Najafi,Ahmad Said Ibrahim Al-Shuaibi,Faridahwati Mohd Shamsudin

Managing employees’ acting or emotional labour strategies is crucial for service organizations to develop a sustainable competitive advantage, such as the airline industry which is seeing fierce competition. This study examined the role of such strategies... see more

Tan Fee Yean,Johanim Johari,Khulida Kirana Yahya

Underpinned by the Broaden-and-Build Theory of Positive Emotions, this study posited that high level of work engagement will encourage academicians’ innovative work behavior through learning goal orientation. The mediating role of learning goal orientatio... see more

Bahtiar Mohamad,Hassan Abu Bakar,Ahmed Rageh Ismail,Haslina Halim,Rosmiza Bidin

Corporate Identity Management (CIM) in universities has been acknowledged in marketing literature as an important area of research. Research within the current spectrum of CIM indicates some ambiguities surrounding corporate identity in higher education. ... see more

Ruzlan Md-Ali,Fuziah Shaffie,Fahainis Mohd Yusof

There is still no formally agreed upon, universal set of soft skills. The lack of soft skills competence among graduates from public universities (PUs) is an issue and a reason for unsuccessful job applications. Students in PUs need to be guided to acquir... see more

Siti Norasyikin Abdul Hamid,Khulida Kirana Yahya

Retaining employees has become an important issue for the companies, especially retaining knowledge and skilled workers. Knowledgeable and skilled workers, such as engineers have received great demands due to advanced technology used in industrial sector.... see more

Novia Zahrah,Siti Norasyikin Abdul Hamid,Shamsul Huda Abdul Rani,Bidayatul Akmal Mustafa Kamil

Numerous researches on the influence of Islamic work ethics on job performance have been conducted. However, few studies have considered Islamic religiosity at the workplace in affecting job performance. Thus, this study is conducted to fill the gap by in... see more

Waida Irani Mohd Fauzi,Nazlida Muhammad,Sany Sanuri Mohd Mokhtar,Rushamie Zain Yusoff

There is a significant trend among Muslim consumers in reverting to Islamic way of life. The phenomenon somehow affected the Malaysian retail industry with specialty Islamic stores mushrooming, and retailers customizing retail elements to win the Muslim c... see more

Muhammad Azuan Anif Ghazali,Nur Fadhilah Bahardin,Mohd Azian Zaidi,Mohd Nurfaisal Baharuddin,Mohd Reeza Yusof

Industrialised Building System (IBS) in Malaysia has been practiced for decades. The development of its formal practice parallels with the improvement of the built environment in the nation. One of the applications is on formwork. IBS plastic formwork has... see more

Mohd. Khirzanbadzli A. Rahman,Sharifah Azizah Haron,Laily Paim,Syuhaily Osman,Noorlaila Yunus,Hassnah Wee

Malaysia is experiencing a tremendous increase in mobile phone services users. Service providers are providing various complaint channels as one of the ways to improve services. Although complaining provides significant impact to organizations as well as ... see more

Awanis Ku Ishak,Bidayatul Akmal Mustafa Kamil

Succession planning has spelt many affirmative returns to organizations, several reviews have indicated that this corporate initiative lacks in its planning, implementing and managing. It happens at HEIs in Malaysia that have been slow to embrace corporat... see more

Kamarulzaman Kamaruddin,Che Anuar Che Abdullah,Mohd Noor Idris

The main purpose of this study was to examine the level of stress among the parents of children with learning disabilities (LD children). The data were obtained from a survey using the Perceived Stress Scale that involves 264 parents. The results revealed... see more

Atyaf Sami Noori,Kamarul Faizal Hashim,Shafiz Affendi Mohd Yusof

The advancement of social media has attracted businesses and firms to adopt and create a new type of commerce known now as social commerce (s-commerce). Within s-commerce, consumer’s loyalty and returning to use have reduced mainly because it is a highly ... see more

Mohd Haniff Jedin,Norsafinas Md Saad

Research on the relationship engagement in mergers and acquisitions (M&As) is still unclear although this phenomenon has been explored in the global multi-business environments. Furthermore, existing research does not clearly demonstrate the role of relat... see more

Kalsom Kayat,Nur Farrah Ain Zainuddin

This study explores the success criteria for Malaysia Homestay Programme (MHP), which is a community-based rural tourism initiative promoted by the government. The goals of this initiative are to empower rural communities through their engagement in rural... see more

Maznah Mat Kasim,Kalsom Kayat,Razamin Ramli,Rohaini Ramli

This article is based on a study that was carried out to identify all the relevant sustainability criteria for the Malaysia Homestay Programmes. The purpose of the study was to come up with the criteria which can be used by the operators to rate their ser... see more

Mohammed Ilyas,Cheng Wei Hin,Zurina bte Adnan

Training evolved from an administrative function, then as an investment to build a human capital and now currently a strategic initiative, aiming at achieving the competitive advantage and organizational profitability. A trained, skilled and capable workf... see more

Tha'er A Majali,Abdul Manaf Bohari

Social network sites have become an essential part in today’s world due to its ubiquities, interactivity and its applicability in different contexts. Information exchange is one of the most important practices on Social Network Sites (SNSs). Individuals t... see more

Joel Tham Kah Marn,Cheng Wei Hin,Abdul Manaf Bohari

The main purpose of this study is to empirically determine the major forces influencing the degree of strategic planning adopted by small and medium enterprises in Malaysia. In particular, the study critically examines the influences that ownership motiva... see more

Asmah Laili Yeon,Alias Azhar,Zainal Amin Ayub,Siti Alida John Abdullah,Rozita Arshad,Safiah Suhaimi

Lack of awareness and understanding of youth development law amongst youth and policy makers is quite significant. Among the reasons that have been identified to be the root cause of this weakness is due to the failure or less priority given by the youth ... see more

Mustapha Sidi Attahiru,Al-Hasan Mohammed Hasan Al-Aidaros,Syarifah Md Yusof

This study determines Islamic work ethics in the Nigerian context with the aim to provide a proposed model for the country, since most of the existing literature on work ethics is derived from non-Islamic perspectives.  There has been a paucity of li... see more

Dani Salleh,Otega Okinono

Local authorities are turning to the private sectors to achieve their objective of providing local infrastructures for effective management of the local areas. Private sector and local authority have good understanding of the fundamental concept of local ... see more

Zarina B. Shamsudin,E. Y. Ying,A. J. Omar

With rapid modernization and transformation of living environment, gated and guarded communities have mushroomed over the past year. It is contribute to the spatial transformation in a very significant way. It shows a great influence on urban development ... see more

Mohd Reeza Yusof,Muhamad Faiz Musa,Noor Sahidah Samsudin,Mohammad Fadhil Mohammad,Mohd Nurfaisal Baharuddin

Industrialised Building Systems (IBS) is a term used to describe construction method that produced building components manufactured in a factory, transported and assembled into a structure using appropriate machinery and equipment with minimal workers on ... see more

Azham Hussain,Emmanuel O.C. Mkpojiogu,Fazillah Mohmad Kamal

        Requirements engineering is pivotal and central to every successful software development project. There are several reasons why software projects fail; however, poorly elicited, documented, validated and managed requiremen... see more

Mohd Azian Zaidi,Mohd Nurfaisal Baharuddin,Nur Fadhilah Bahardin,Mohd Fadzil Mat Yasin,Md Yusof Hamid,Mohd Nasrun Mohd Nawi

The aims of this paper are to identify the main factors driving or hindering knowledge transfer practice in the Malaysian construction firm. With extensive knowledge transfer theoretical perspective guides, 17 factors are identified as the key variables t... see more

Noraini Nasirun,Sarina Muhamad Noor,Rushamie Zien Yusoff,Abdul Aziz Othman

The aim of this study is to develop a predictive model based on ‘quality of use’ concept in blended learning using flipped classroom. The model incorporated contemporary variables, namely student engagement and student interaction. Data were obtained usin... see more

Sitraselvi Chandren,Aizan Yaacob

The purpose of this action research is to enhance the accounting students’ oral presentation skill as this soft skill is prominent for career opportunity and success in accounting profession. This action research employed spiral reflective cycles for the ... see more

Abdul Malek Abdul Karim,Che Su Mustaffa,Khaliza Saidin,Awanis Ku Ishak,Mohd Azri Md Nazir,Abdul Rahman Mohd Isa

This study aims to find out the various academic systems adopted by other countries and to develop standardized admission requirements for international students aspiring to further their studies at UUM. To gather its data, this study used three data coll... see more

Manvender Kaur Sarjit Singh,Sarimah Shamsudin,Hishamuddin Isam,Naginder Kaur,Gurmit Singh Pertap Singh,Anita Kanestion

The core of this paper is reflecting actual language use as the ‘performance’ of the language learners. The areas of investigation involves examining the structural linguistics patterns used by the language learners while preparing the essays, in terms of... see more

Muhammad Fareed,Mohd Faizal Mohd Isa,Wan Shakizah Wan Mohd Noor

HR professionals’ effectiveness is widely discussed as the most significant factor within the organization to gain sustainable competitive advantage at the present time. Nonetheless, the study investigates the impact of organizational culture on HR profes... see more

Oussama Saoula,Husna Johari

Employees’ turnover is an international phenomenon that is deliberated as tough challenge to the companies, as it is tiring and costly. Thus there is obligation for conducting more researches in order to support the academicians, practitioners, decision m... see more

Hayati Nupus,Roby Setiadi,Harry Soesanto

The application of product innovativeness is considered to bring opportunities for product development, technological advances, and the earning of profit for the company. For certain products based on the rapidly changing mass-producti... see more