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45.821  Articles
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The purpose of this study is to analyze brand equity and competitive advantage on marketing performance. The method used in this research is descriptive method and associative method with a quantitative approach. The type of sampling technique used in thi... see more

 In line with the neo-Mu'tazilite rationalist thinking, Muhammad ‘Abed al-Jaberi has criticized the Qur'anic and jurisprudential reading of some social issues, including women's issues. He claims the necessity of re-reading the rulings according to t... see more

This paper presents the analysis of the translation of the term sariyyah in the book “Nurul Yaqin Fi Sirah Sayyidil Mursalin” by Sheikh Muhammad Al-Khudhari. The translator of this book does not translate the term sariyyah. This translating process is cal... see more

This research examines the internalization of religious characters in Nurul Jadid Junior High School. The purpose of this research is describe the internalization of religious characters in Nurul Jadid Junior High School, including understanding the defin... see more


This research will focus on the SME creative industry, especially the craft sub-sector. In general, the craft industry must be able to produce quality products at competitive prices as their competitive advantage. From every fact that occurs in the field,... see more

The purpose of this study was to determine the effect of social media and viral marketing on purchase decisions through tiktok apps. The method used in this research is descriptive method and associative method with a quantitative approach. The sampling t... see more

Memory is very necessary on daily life, especially in learning. Likewise as color, which has an effect on cognitive system that can help increasing individuals’ attention level. This research mainly focused to explore the effect of color on short-term mem... see more

The purpose of this study is to find out the impact of marketing capability on the competitive advantage in creative economy of photograph in Sukabumi city. The object of this study is the marketing capability and competitive advantage. The research metho... see more

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