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8.827  Articles
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Advertising is a tool used by business actors to promote their products. Advertisements must contain complete, correct, clear, and honest information regarding the product. Moreover, advertisement must follow broadcastiong ethics. The broadcasting ethics ... see more

Advertising is a tool used by business actors to promote their products. Advertisements must contain complete, correct, clear, and honest information regarding the product. Moreover, advertisement must follow broadcastiong ethics. The broadcasting ethics ... see more

The conventional ethics concept has difference color with Islamic ethics on implementation in daily lives. The ethics in Islamic teaching follows the rule of valid and invalid (halal and haram) including the way of reaching, using, advertising and marketi... see more

This is the piece of research carried out with respect to current advertisement scenario with focusing Indian context & Indian customer’s perception about non-sense advertisement, but as par human psychology, feelings, emotions & ethics are same world wis... see more

Visual and audio advertising media as information broadcast to audiences must consider advertising ethics because bombastic and manipulative visualizations and narrative sentences deceive the public by providing untruthful information. According to advert... see more

Product placement or embedded marketing is a marketing technique that unites products or brands in activation or program, such as television programs, events, sports, video games, or movies. This technique is now often found on the screen of Sinetron in I... see more

Purpose of the study:This study attempt to analyse the frame of online advertisements from Watsons and Guardian. Both companies utilized the similar storyline in advertising its products during the Hari Raya period, however, advertisement from Watsons had... see more

Purpose of the Study: The aim of this paper is to examine the relation between Muslim women customer offense caused due to Islamic advertising of halal cosmetic products in Malaysia.Methodology: The violation of Islamic ethics on the advertisement of hala... see more

In early 2015, a billboard advertisement of cigarette product Sampoerna A Mild titled “Mula Mula Malu-Malu, Lama Lama Mau” or in English means “Initially Feel Shy, Gradually Want” were protested by the majority of Indonesian people. Protests were stated o... see more

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