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27.469  Articles
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This study aims to analyze the effect of green packaging and ecolabel on green purchase intention specifically The Body Shop survey products. The sampling technique used is purposive sampling with the following criteria: consumers who are interested in pu... see more

The purpose of this study was to determine the effect of green product innovation, green perceived quality to purchase intention moderated by lifestyle on stainless steel straw. There is a direct influence of green product innovation, green perceived qual... see more

Global warming and environmental damage are some of the important current issues, which lead to the implementation of environmentally-friendly style of living. This study aims to identify the influence of environmental concern, green perceived knowledge, ... see more

This study aims to investigate relational relationship between Environmental Knowledge, Green Brand Image, Attitude towards green products, and Green Purchase Intention in increasing interest in buying environmentally friendly body care and cosmetic produ... see more

The study tried to analyze and determine 1) the effect of green brand image on green purchase intention, 2) effect of green awareness on green purchase intention, 3) the effect of green advertisement on green purchase intention, 4) the effect of ecologica... see more

Global warming telah menjadi isu global di seluruh dunia mulai dari negara maju sampai negara yang tergolong miskin dan tertinggal.  Hal ini menyebabkan tuntutan untuk pemasaran hijau semakin meningkat. Secara umum, dalam persepsinyamasyarakat mengan... see more

Knowledge can influence the whole decision-making process of consumers. While green product knowledge is often conceptualized as a direct antecedent of green purchase intention, empirical findings in support of this relationship are inconsistent. Based on... see more

This study aims to examine the impacts of the new ecological paradigm, environmental collective efficacy, environmental knowledge, and collectivism on the green purchase intention of Korean and Chinese consumers. Although some studies have researched the ... see more

Abstract. the purpose of this research is to find out the effect of green perceived value on green purchase intention, green perceived risk on green purchase intention, green trust on green purchase intention, green awareness on green purchase intention. ... see more

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