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82.281  Articles
1 of 8.229 pages  |  10  records  |  more records»
The pandemic has opened the opportunity for local skincare brands to launch their variants in social media. The proliferation of communication about the brands and its variants in social media provides consumers with sufficient even overload of informatio... see more

The author conducted this study with the aim to identify and analyze the factors that influence the purchase intention of skin care products through e-commerce. In this case, the author chose Generation Z in Batam City, aged 8 to 23, as the study's subjec... see more

Currently, world beauty Is growing in Indonesia, especially in self-care. Women and men are also starting to take care of themselves by using skincare. Skincare is very important to use for beauty and self-care. Skincare now can be used in all various cir... see more

The growth and development of beauty and skin care products from Indonesia has advanced, therefore there are more and more competitors from well-known local brands from Indonesia. This can be seen from the competition offered such as the price offered, th... see more

This study discusses the relationship between consumer preferences for local skin care products that affect consumer loyalty. The purpose of this study was to analyze the effect of Customer Preference on Customer Loyalty mediated by Price, Promotion, and ... see more

Pavettia is a natural skincare brand in Indonesia that use natural ingredients. The average number of Pavettia’s products sold per month only reached 143 products while their competitors successfully sold thousands of products. The brand awareness of Pave... see more

The case study explores the growth and regional involvement of Douro SkinCare[1], a company created by women that operates in the field of selective Biological Cosmetics through the creation, development and production of cosmetic lines that are based on ... see more

Competition in the beauty and skincare industry today is becoming increasingly competitive. As evidenced by the many cosmetic products from local brands that have sprung up in the country. Along with the development of technology, information acquisition ... see more


1 of 8.229 pages  |  10  records  |  more records»