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4  Articles
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This article focuses on "Golden Microphone Award" song contest which has been organized under the sponsorship of Hürriyet Daily News between the years of 1965-68. Between the different forms of popular culture/music and mass media, there is a characterist... see more

In order to achieve international success, amateur sports clubs and federations need to obtain more financial resources, especially sponsorship. In order to provide the financial resources needed to carry out youth and sports service activities in Turkey,... see more

The purpose of this research has been to determine the opinions of consumers the impact of the sports sponsorship done by the telecommunication companies on the development of sports and sports related activities. The effects of sports sponsorship on cons... see more

Nowadays, the concept of the sports sponsorship is considered as a marketing activity that attracts the attention of the company from every sector. The aim of this study is to develop a scale to determine how communication companies' sports sponsorship pr... see more

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