+2 MM articles scientifics and academics

1.792 Articles

1 of 180 pages | 10 records | more records»

Analysis of Political Marketing Strategy on Constituent Behavior in Selecting Candidates for Regional Head in East Lombok District

Zainal Abidin,Lalu Hamdani Husnan,Handry Sudiartha Athar

This study describes and analyzes political marketing strategies for constituent decisions in regional elections in East Lombok. Political marketing strategies have an important role in helping the selection of candidates for regional heads and Muslim bac... see more

Strategy | Political Marketing | Elections

International Journal of Multicultural and Multireligious Understanding , 2022

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The Effect of Market Orientation and the Adoption of Technology for Msme Resilience in Self-Efficacy as Moderating Variable During the Covid-19 Pandemic in East Lombok Regency

Yusmeli Hartini,Lalu Hamdani Husnan,Handry Sudiartha Athar

The purpose of this study is to determine the influence of market orientation and technology adoption on the resilience of micro, small and medium enterprises mediated by self-efficacy in MSMEs in East Lombok Regency. This study uses an associative approa... see more

Market Orientation | Technology Adoption | MSME Resilience | Self-Efficacy

International Journal of Multicultural and Multireligious Understanding , 2022

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The Influence of Prices, Advertising Attractiveness, Celebrity Endorsers, and Dissatisfaction with Brand Switching on Smartphone Consumers in Mataram City, Indonesia

Muhammad At-Thariq,Handry Sudiartha Athar,Lalu M. Furkan

Path of Science , 2023

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Consumer Perceptions Of Service Quality And Prices Of MSMEs Delivery Services

Handry Sudiartha Athar,Lady Faerrosa,Himawan Sutanto

Consumer perception is very important for business. This study aims to explore consumer perceptions of service quality and prices for MSMEs delivery services. Ten informants in this study are consumers who have used the services. The data analysis carried... see more

Consumer Perception | MSMEs Delivery Service | Service Quality | Service Prices.

Amwaluna: Jurnal Ekonomi dan Keuangan Syariah , 2023

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The Influence of Prices, Advertising Attractiveness, Celebrity Endorsers, and Dissatisfaction with Brand Switching on Smartphone Consumers in Mataram City, Indonesia

Muhammad At-Thariq,Handry Sudiartha Athar,Lalu M. Furkan

Traektoriâ Nauki , 2023

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Tourist Risk Perception, Destination Image and Tourist Experience towards Revisit Intention Post COVID-19 Pandemic

Astrid Octavia Bahari,Lalu Edy Herman Mulyono,Handry Sudiartha Athar

Path of Science , 2022

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The Effect of Online Marketing Mix, Online Product Representation, and Digital Content Marketing on the Marketing Performance of MSMEs in NTB Mall Mataram during the Covid-19 Pandemic

Handry Sudiartha Athar,Prayitno Basuki,Lalu Edy Herman Mulyono

Path of Science , 2022

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The Effect of Country of Origin and Country of Manufacture on Perceived Quality and Purchase Intention on Toyota Cars in West Nusa Tenggara, Indonesia

Ni Wayan Sri Wulandari,Dwi Putra Buana Sakti,Handry Sudiartha Athar

Path of Science , 2022

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Analysis of Interest in Using Innovative Technology of Android-Based Coffee Roasting Machine Among Lombok Island SMES

Ranggina Mahnia Ariyanti,Akhmad Saufi,Handry Sudiartha Athar

The purpose of this study is to find out things that can motivate or encourage the interest of MSME entrepreneurs (Micro, Small and Medium Enterprises) in using and utilizing innovative technology for Android-based coffee roasting machines. This research ... see more

International Journal of Multicultural and Multireligious Understanding , 2023

Free Access

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