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17.585  Articles
1 of 1.759 pages  |  10  records  |  more records»
Inertia is a phenomenon of repeat purchase patterns that consumers unconsciously follow because they are based only on habits. This study explores the phenomenon of inertia by focusing on the stimulants of brand credibility, perceived risk, and brand sati... see more

The purpose of this research is to examine whether 1) brand image can predict loyalty intention 2) brand credibility can predict loyalty intention 3) brand credibility can predict brand commitment 4) brand commitment can predict loyalty intention 5) brand... see more

This study examined the influence of internal corporate branding on brand citizenship behavior. Research conduct on leading telecommunications services companies in the city of Malang. The results show that internal corporate branding has a positive and s... see more

This study aims to develop a new construct approach to consumer brand engagement that bridges the relationship between satisfaction, trust and commitment to customer loyalty. This study fills the void by examining the mediating role of Islamic store ... see more

This study to examine the effect of brand community integration and perceived benefits on community commitment as moderated by type of community. This study uses a quantitative approach with a hypothesis testing approach. The sample of this research is th... see more

The purpose of this research is to generate a mapping the level of internal customer internalization of the PTS brands based on intellectual commitment and emotional commitment, as well as its influence on the power of WOM. The sample used is PTS' lecture... see more

AbstractBackground: At the heart and depth of building a strong and prosperous brand in the marketplace, is brand orientation. A few studies have investigated the conceptualisation of brand orientation in relation to brand loyalty, as well as the inv... see more

In today’s competitive world, to service organizations as banks, identity andimage plays an essential role. Therefore, building and managing a brand asa means of entry into international markets has become a key factor giving the enterprise a competitive ... see more

Tujuan penelitian ini adalah untuk mengetahui tingkat loyalitas konsumen terhadap Sunsilk yang meliputi Switchers, Habitual Buyers, Satisfied Buyers, Liking of the Brand, dan Commitment to Sunsilk Purchases. Hasil penelitian yang diperoleh dari 34 partisi... see more

1 of 1.759 pages  |  10  records  |  more records»