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83.278  Articles
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This study aims to know and to analyze the effect of service quality strategy, marketing mix strategy on Household Loan Credit (KPR) customer satisfaction, the influence of service quality and marketing mix strategy on KPR customer loyalty, the effect on ... see more

This study aims to analyze and examine the effect of destination image, service quality, and marketing mix on tourist satisfaction and its impact on revisiting tourist attractions in Bone Regency, South Sulawesi Province. The research approach used in thi... see more

This study conducted aims to examine and analyze the relevance of marketing mix and service quality on the students decision-making, the relevance  of marketing mix,  service quality on student satisfaction and the effect over decisions related ... see more

This study aims to investigate the effect of the marketing mix and service quality on tourist satisfaction and loyalty. The data collection techniques used in this study included interviews and questionnaires to the relevant parties. The technique of data... see more

In banking system a customer is equal with at least one property. Banking need to see its existence through customer and try to understand the needs and inclinations of its customers within the competitive environment and meet the customers’ satisfaction ... see more

AbstractThe hospital marketing mix is ??a set of marketing tools used by hospitals in influencing and knowing the response of service buyers. Dr. Abdoer Rahem Situbondo Regional General Hospital experienced a decrease in the number of patient visits over ... see more

Abstract. Retail business is a growing Industry in Indonesia. Among others there aretwo important variables in retail business: Marketing mix and service quality. Thisresearch are aimed first to know and to analysis the influence of marketing mix andservi... see more

The present research aimed to study the effect of the marketing mix (price, product, place, promotion) and after-sales services on three dimensions of brand equity (perceived quality, brand loyalty, and brand awareness) using the Aaker Model. After-sales ... see more

Perum Perhutani, an Indonesian State Owned Forest Company has been developed nature-based tourism services (a tourism services based on nature or environment services) since 1978. Ecotourism is considered as potential alternative answering the change... see more

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