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133.211  Articles
1 of 13.322 pages  |  10  records  |  more records»
For the Argentine case, studies that identify increasing implementation of three major CSR triple-impact strategies—B corporations, purpose-driven brands and marketing, and cause-related marketing—focus predominantly on supply.The present study seeks to i... see more

This study was conducted to develop a consumer driven scale for factors which have an effect on the tendency to participate in cause-related marketing campaigns. After detailed analysis, a scale was developed with 10 dimensions. Scale assessment was done ... see more

ASEAN Economic Community (AEC) is going to be a great opportunity and yet challenges for any business practices. The market integration provides possibilities to develop the business; however, the intercultural aspect would be another challenge. This stud... see more

Abstract: Anthropomorphism is defined as the attribution of human characteristics inanimals, plants, or inanimate objects. In Indonesian society, natural objects such asmountains, sea, and trees are often anthropomorphized. Anthropomorphism tendency islin... see more

This study develops a conceptual model of Cause-related Marketing (CrM) investigating the effect of cause-brand fit, firm motives and altruistic attribution to customer inference and participation intention moderated by customer values. The approach used ... see more

Dengan makin populernya konsep pemasaran sosial dan kepedulian masyarakat akan persoalan lingkungan, kegiatan cause related marketing yang berorientasi pelestarian lingkungan juga semakin berkembang. Penelitian ini bertujuan untuk menguji pembentukan sika... see more

Drugstore business encountered fierce competition with multiple retailers. Other than professional knowledge and legal protections, drugstores needed to win consumer’s trust by creating a favorable image. Based on the theory of planned behavior (TPB), the... see more

Despite almost four decades of introducing the Cause-Related Marketing (CRM) concept into business and marketing literature, there is still no general agreement as to the definition, content, and scope of marketing, in particular, in countries such as Ira... see more

Nowadays, the social role of companies has become more prominent than before. Many companies have tended to cooperate with certain non-profit organizations to achieve business interests. Cause-related marketing is an example of this type of cooperation an... see more

1 of 13.322 pages  |  10  records  |  more records»