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13.018  Articles
1 of 1.303 pages  |  10  records  |  more records»
This research aimed to analyse the student’s satisfaction toward e-learning implementation in private universities and how it can be used as a marketing tool in the post-pandemic era. Furthermore, the antecedents of e-learning were also studied. We select... see more

The objectives of the review were to identify different implementation aspects of the Internet of Things (IoT) in Smart Universities (SU) from diverse studies, amplify the theories behind the IoT utilization and model in SU; as well as offer recommendatio... see more

Poverty in Indonesia has become a critical issue as a result of social and economic disparities.  The phenomenon is inextricably linked to education's role as a gateway to poverty alleviation.  One of the primary causes of entrepreneurial failur... see more

Market-driven strategies contribute to the segmentation of the target market and determine positions against alternatives to build a company's competitive advantage. Strategic market segmentation is used by many companies to understand how customers' need... see more

This study aims to overview how local fashion products in developing countries can increase consumer purchase intentions for their products digitally. Apply a quantitative approach with online data collected from 100 respondents through a questionnaire th... see more

This study aims to develop a marketing strategy by increasing patient satisfaction and influencing repurchase intention. A quantitative methodology with online data dissemination to 158 respondents who had treated teeth at dental clinics in Bandung, Indon... see more

This research aims to determine the role of marketing innovation in developing the private university using the Structure Equation Model (SEM) analysis technique SmartPLS 3.0 through a quantitative survey design. The population in this study is new studen... see more

This study discusses issues related to purchasing decisions. The research focused on the social networking community on social media facebook with a sampling technique using non-probability sampling. The method used in this research is Partial Least Squar... see more

Penelitian ini bertujuan untuk mengetahui pengaruh brand trust dan celebrity endorse terhadap keputusan pembelian dari konsumen. Saat ini banyak bisnis yang mencoba menerapkan strategi viral marketing, tetapi masih banyak yang tidak mendukung tujuan pener... see more

1 of 1.303 pages  |  10  records  |  more records»