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98.604  Articles
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The purposive of this study is to determine the influence of word of mouth, brand image, and country of origin purchase decision Samsung smartphone android brand in partial and simultaneous. Respondents are 48, analysis of data using multiple linear regre... see more

The purpose of this research are to examine whether intergenerational communication, country of origin, and word of mouth can predict brand equity. The population of this research is smartphone consumers. The sample is of 200 smartphone consumers in Jakar... see more

The aim of the present study is to visualize the dynamics of conceptual clusters, hidden patterns and emerging knowledge of "cybernetics in Middle Eastern countries" subject area in a global scale based on the co-word analysis of scientific outcomes index... see more

The absence of spatial boundaries opens the language of fashion to extraterritoriality and multilingualism. This reflects a marked hybridization, typical of global fashion, which increasingly mixes styles and products and is less and less rooted in a loca... see more

This content analysis study focused on three main purposes, including to analyse the High Frequency Words (HFWs) of Dolch’s list in reading texts from three English textbooks of Indonesian senior high schools, to analyse the language features of HFWs in r... see more

Background: The negative effects of the unmanaged countertransference on session outcome are well documented, but little is known about the impact of countertransference reactions on the in-session elaboration processes. This study investigated the impact... see more

The translation of cultural words needs some consideration and recognition of the cultural achievements referred to in the Source Language (SL) text, and respect for all foreign countries and their cultures. Therefore, translating cultural words is quite ... see more

The translation of cultural words needs some consideration and recognition of the cultural achievements referred to in the Source Language (SL) text, and respect for all foreign countries and their cultures. Therefore, translating cultural words is quite ... see more

Word embedding vectorization is more efficient than Bag-of-Word in word vector size. Word embedding also overcomes the loss of information related to sentence context, word order, and semantic relationships between words in sentences. Several kinds of Wor... see more

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