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3.875  Articles
1 of 389 pages  |  10  records  |  more records»
This study examines the diction and style of language in commercial advertisements for Nivea beauty products and aims to describe and explore the meanings of the expressions written in the advertisements. Data in the form of phrases, sentences, and images... see more

This study examines the diction and style of language in commercial advertisements for Nivea beauty products and aims to describe and explore the meanings of the expressions written in the advertisements. Data in the form of phrases, sentences, and images... see more

Abstract A motorbike manufacturer which struggles to market their products is Honda Motor Co., Ltd. (hereinafter referred as Honda Motor). This article investigated origin of Honda Motor’s logos and tried to describe the logos as superimposed adverti... see more

Abstract A motorbike manufacturer which struggles to market their products is Honda Motor Co., Ltd. (hereinafter referred as Honda Motor). This article investigated origin of Honda Motor’s logos and tried to describe the logos as superimposed adverti... see more

In addition to selling products, formula milk advertisements also displayed an overview of what, who, and how is the Indonesian children’s identity. The process of constructing a gender perspective of Indonesian children occurred through the representatio... see more

In addition to selling products, formula milk advertisements also displayed an overview of what, who, and how is the Indonesian children’s identity. The process of constructing a gender perspective of Indonesian children occurred through the representatio... see more

This descriptive study was planned for the purpose of examining the effect of television advertisements upon food consumption of secondary and high school students. The study was conducted with voluntary students (n=411) between 12.04.2016-30.05.2016 and ... see more

The advertisement is the predominant Promotional Mix Variable which is being used in every industry to get noticed by their prospective customer, and thereby turning them into lifetime consumers. These advertisements are also playing their part in shaping... see more

Political advertising is one of the main elements of the election campaign. Political advertising includes newspaper ads, billboards, brochures, articles, flyers, digital and social media advertising, Radio and television advertisements…The paper analyses... see more

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