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39.644  Articles
1 of 3.965 pages  |  10  records  |  more records»
This study proposes a measurable scale to gauge advertising effectiveness of digital signage. Gender study was performed on the constructs to supplement the findings. “Engagement” and “Involvement”, two well-known constructs were used to find out the adve... see more

La falta de eficacia de los métodos tradicionales de planificación en la publicidad tradicional, la creciente saturación publicitaria de los medios digitales y la influencia transformadora de los actores digitales en el sector han motivado la necesidad de... see more

This article is a reflection on Astra Taylor’s book “The People’s Platform: Taking Back Power and Culture in the Digital Age”. It especially focuses on the media reform suggestions the book makes and provides further thoughts and data that go beyond Taylo... see more

The world of marketing is moving fast and using new media to attract consumer attention is called digital marketing. Digital marketing focuses on providing space for advertising as well as embracing consumers to participate in marketing the brand. So that... see more

The increasing use of digital media by consumers, companies utilizes digital marketing to outreach their market segments. The purpose of this study is to determine marketing strategies commonly utilized in digital communication and identify the preferred ... see more

El presente artículo tiene como objetivo el análisis de la publicidad digital que tiene lugar en los principales sitios web españoles. El punto de partida es el estudio informe del Estudio General de Medios, segunda ola de abril-mayo 2015. De dicho inform... see more

Digital society has caused changes in the conventional forms of advertising. The values and interactive processes associated lead commercial brands to adapt to new situations. This paper reflects on crossmedia and transmedia storytelling concepts and thei... see more

In recent years, a number of digital news media outlets have begun to include paid links in their content. This study seeks to identify and analyse this content whose sole purpose is to improve the website authority of the advertisers and their search eng... see more

El presente artículo tiene como objetivo el análisis de la publicidad digital que tiene lugar en los principales sitios web españoles. El punto de partida es el estudio informe del Estudio General de Medios, segunda ola de abril-mayo 2015. De dicho inform... see more

1 of 3.965 pages  |  10  records  |  more records»