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197  Articles
1 of 21 pages  |  10  records  |  more records»
The role of women in Wardah adverstisments on television is described as independent through activities such as work and study. Through the hijab, make-up, and women's roles Wardah tries to present the identity of contemporary Muslim women, not rigid and ... see more

The competition of cosmetics industry demands companies to increase customer engagement of the products. Customer engagement is a process that involves physical presence , cognitive and emotional that are confronted by having relation with brand and brand... see more

Industri kosmetik saat ini sedang tumbuh dan berekembang secara pesat di Indonesia. Merek kosmetik lokal yang paling digemari di Indonesia ditahun 2022 adalah Wardah merupakan merek kosmetik lokal yang paling banyak diminati oleh masyarakat Indonesia pada... see more

Indonesia merupakan negara dengan populasi muslim terbesar di dunia sebesar 87.2% dari jumlah penduduk di Indonesia yaitu 270.20 juta jiwa. Dalam sepuluh tahun terakhir, pengembangan gaya hidup modern berorientasi islam di Indonesia telah terjadi peningka... see more

Indonesia sebagai negara dengan mayolitas penduduk muslim terbesar, mendorong terhadap tingginya permintaan pada produk bersertifikat halal. Sebagai seorang muslim sudah seyogyanya membeli produk halal sesuai yang ada pada teori perilaku konsumen muslim d... see more

This study examines the factors of consumer behavior on decision making by Muslim women in the city of Medan on the use of wardah cosmetics. This study uses a quantitative descriptive method. When collecting the required data, the researcher will distribu... see more

Tujuan dari penelitian ini yaitu: (1) untuk mengetahui hubungan atau korelasi antara Kualitas Produk dan Citra Merek; (2) mengetahui pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian secara parsial dan simultan. Kajian ini menerapkan m... see more

The purpose of this study is to partially and concurrently assess and analyze the effect of lifestyle, halal brand image, celebrity endorser, and price level on purchase decisions of Wardah cosmetics by economic education students at Makassar State Univer... see more

Changes in lifestyle and the rapid development of the cosmetic industry have caused consumers to become more selective in determining the brand or product to be used. However, the main thing that triggers consumer loyalty to Wardah is still dominated by h... see more

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