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5.073  Articles
1 of 508 pages  |  10  records  |  more records»
Dari sekian banyak merek yang melambangkan simbol budaya di Indonesia, Batik Keris adalah salah satu merek popular. Namun, ada penurunan peringkat di Batik Keris dimana pada 2015-2018 Batik Keris berada di peringkat 1 tetapi turun ke 2 di 2019-2020. Tujua... see more

Alice De Marchi Pereira de Souza, Amana Mattos, Ana Maria Jacó Vilela, Anderson Pereira Mendonça, Edna Lúcia Tinoco Ponciano, Filipe Degani-Carneiro, Jimena de Garay Hernández, Laura Cristina de Toledo Quadros, Luiz Fernando Tura, Marcos Vinicius Brunhari... see more

Alice De Marchi Pereira de Souza, Amana Mattos, Ana Maria Jacó Vilela, Anderson Pereira Mendonça, Deise Maria Leal Fernandes Mendes, Edna Lúcia Tinoco Ponciano, Filipe Degani-Carneiro, Heloisa Fernandes Caldas Ribeiro, Jimena de Garay Hernández, Laura Cri... see more


The experience economy approach shows that consumers are not only offered a product as a commodity but as an experience. Experience in a destination will distinguish one place from another. The purpose of this research is to examine the four categories of... see more

Abstract: This study aims to examine the factors that have the potential to influence student’s entrepreneurial intentions using the TPB theory model along with several other factors (i.e., attitude towards entrepreneurship, subjective norms, perceived be... see more

E-WOM has become an essential marketing tool, as an online marketplace compete to dominate the online space. This paper assesses the relationship of e-WOM and its relationship towards purchase intention. The theoretical model based on the inform... see more

Penelitian ini bertujuan untuk menguji keterhubungan antar variabel dalam memprediksi niat penggunaan berkelanjutan pada mobile banking BCA. Variabel-variabel dalam peneletian ini yaitu niat penggunaan berkelanjutan, kepuasan, komitmen kalkulatif, komitme... see more


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