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329  Articles
1 of 34 pages  |  10  records  |  more records»
AbstractLike some fantasies (including Lord of the rings and the Chronicles of Narnia), the Harry Potter series by J.K. Rowling makes a social comment on a particular dominant discourse within a particular sociocultural context. One of Rowling’s social co... see more

This paper deals with a perceived conflicting paradox between consumerism and sustainability among top marketing executives of three purposely selected corporations, where each company represent a current organizational paradigm: the functional, the human... see more

In contradiction with the divine laws of charity imposed by Allah (SWT) on the whole universe, money in the social flow of consumerism runs from the poor consumers to the rich companies and banks. The increase of intensity of the natural disasters linked ... see more

In the paper, the specific narrative structure of the novel “Cloud Atlas” has been analyzed. The array of philosophical questions that determine the post-postmodern literature has been outlined. In the novel, the motif connected with the rebirth of the hu... see more

This paper deals with a perceived conflicting paradox between consumerism and sustainability among top marketing executives of three purposely selected corporations, where each company represent a current organizational paradigm: the functional, the human... see more

In the paper, the specific narrative structure of the novel “Cloud Atlas” has been analyzed. The array of philosophical questions that determine the post-postmodern literature has been outlined. In the novel, the motif connected with the rebirth of the hu... see more

Consumerism holds the view that personal wellbeing and happiness depend largely on the material goods a person can buy (Dwyer 2007). Advertising constantly bombards our youth with images of materially seductive things. The impression given is that the rig... see more

This essay sets out to see the impact of technology consumption on celebrity’s endorsement in online shopping, which also leads to consumerism. The growing technology, which was firstly captured in the Postmodern era, unavoidably appears to be the object ... see more

The purpose of this study is to develop a valid and reliable scale for measuring the levels of conscious consumerism of primary school students. The sample of the study is comprised of 113 4th grade students during the Educational Year 2009/2010 from a st... see more

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