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182.627  Articles
1 of 18.264 pages  |  10  records  |  more records»
Facebook is a tool for effective and efficient persuasion with fast time and relatively inexpensive cost for campaigns. This research aims to reveal some types of sentence persuasion, through the elaboration analysis of likelihood model on Facebook This r... see more

This study sought to look at the fact that twitter can shape one’s personal branding, then on the basis of this research is compiled on how the analysis elaboration likelihood model in the formation of personal branding in social media. The method used in... see more

O processo de persuasão e mudança de atitudes é um tema explorado em diversos campos de estudo, com modelos clássicos estabelecidos na área de comportamento do consumidor há mais de 30 anos, como o Elaboration Likelihood Model. Ainda assim, alguns estudos... see more

O processo de persuasão e mudança de atitudes é um tema explorado em diversos campos de estudo, com modelos clássicos estabelecidos na área de comportamento do consumidor há mais de 30 anos, como o Elaboration Likelihood Model. Ainda assim, alguns estudos... see more

Konten negatif menjadi hal umum yang ditemui di media sosial. Belum teratasi, justru media tersebut banyak menjadi rujukan sumber media massa. Padahal, literasi media sudah dipraktekkan dan mengutarakan bahaya konten negatif. Dua fenomena menarik adalah; ... see more

The number of online fraud is increasing in Indonesia, the main cause is customers who are tempted by low prices, so many online sellers are trying to increase consumer confidence by providing clear and complete information on their online stores. Through... see more

This study analysed persuasive messages by cyberprotest group on Twitter, especially in the case of Jaringan Masyarakat Peduli Pegunungan Kendeng (JMPPK) Rembang. Persuasive messages on Twitter were identified based on argument type, interaction type, and... see more

This study analysed persuasive messages by cyberprotest group on Twitter, especially in the case of Jaringan Masyarakat Peduli Pegunungan Kendeng (JMPPK) Rembang. Persuasive messages on Twitter were identified based on argument type, interaction type, and... see more

The internet has brought many changes to society. As a new media, the internet not only has a function as a means of producing and distributing messages as other traditional media, but also as a media for storing messages. The convenience offered then dev... see more

1 of 18.264 pages  |  10  records  |  more records»