SUMMARY
Innovative energy efficient technologies are the driving force behind the economic development of the region. The feasibility of introducing such technologies is determined by the degree of innovative development of this region. Today there are a large number of models that substantiate certain indicators used to calculate the integral indicator of an innovative energy-efficient focus. The dynamics of the development of an administrative unit depends on the ability to create favorable conditions for the dissemination and use of innovations, the intensification of scientific and innovative activities. The article also uses the concept of "innovative orientation" rather than "innovative development". The innovation orientation is considered as the degree of intensity and timeliness of the implementation of certain actions by economic entities aimed at innovative development. To calculate the indicator of innovative orientation, the method of integral assessment of innovative orientation is used, which makes it possible to: determine a large number of indicators; explore individual sectors of society; not to analyze generally accepted economic indicators that are not sectoral known in the research subjects, and to determine the energy-efficient focus at the expense of the selected indices of the focus of innovative potential. As part of the study, primary indicators are collected from 14 administrative units of the Kharkiv region. At the next stage of the study, indicators of innovative orientation are determined. In accordance with the principles of conducting research and identifying innovative potential, the indicators are formed in 5 groups. The ranking of integral indicators of innovative energy-efficient orientation is carried out, which makes it possible to reasonably and purposefully give recommendations on energy savings in the studied subjects in accordance with the rank of this index.