SUMMARY
Beekeeping is traditional in Romania and represents a source to supply the family income. Many bee products are used for their nutritional value and therapeutically effects. This study was focused to evaluate the profile of Transylvanian beekeeper by quantitative and qualitative methods: investigation and focus-group. The results showed two main profiles: the traditional beekeeper and the modern beekeeper, each one with specific characteristics. Propolis is a bee product known and used by consumers and financial data regarding its profitability were also evaluated. Recommendations regarding the choice of a good propolis tincture are mentioned.