SUMMARY
Food consumption habits could be determined by various factors: cultural identity, area of residence, economical and physical access, lifestyle. This article presents the preliminary results obtained from a quantitative study in rural regions of Transylvania. The research focused on the investigation of food consumption frequency for major food groups but also on the provenience of food consumed within the households. A number of 1190 subjects was investigated between February and May 2015. The results show a high consumption rate for food products derived from cereals. Pork and chicken meat is frequently preferred in rural households, a possible explanation being the tradition of consuming these types of meat as well as facile accessibility. A high consumption rate of fresh fruits and vegetables is a positive aspect shown by the study, the quantity consumed being covered by the internal household production. Further analysis of the collected data is required in order to identify the barriers between tradition and modernity and to create a food consumption pattern of rural households in Transylvania.