Journal title
Studia Culturae

   
Home  /  Studia Culturae  /  Núm: 33 Par: 0 (2017)  /  Article
ARTICLE
TITLE

GENERATION OF IMAGE IN MEDIA TEXTS: SEMIOTIC ANALYSIS

SUMMARY

Abstract: The article examines the process of understanding media texts. The author shows that media suggest a nonclassical scheme of understanding. The meaning is replaced by the visual image. There is a sort of visualization of a message that becomes accessible only in the process of comprehension. The conclusion is than media is similar to  classical text and art at the same time.

PAGES
pp. 32 - 40
COLLECTIONS
Social Sciences

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