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Ethical leadership in the field of organizational behavior and management has emerged as a significant area of interest in the recent leadership literature. There are, however, few studies that empirically examine the impact of ethical leadership through... see more


Ni Made Wahyuni,I Made Sara    

This study's objective is to develop an innovation performance model based on the role of market orientation and customer engagement. Market-oriented practices through customer engagement will enable companies to achieve innovation performance. This rese... see more


Rozina Imtiaz,Tariq Jalees,Adnan Anwar    

Most past studies have either measured the affects of brand attributes on attitudinal or behavioral brand loyalty. Given this gap, we have contributed towards the body of the literature by examining the effects of brand elements on both attitudinal and b... see more

Revista: Market Forces

Syed Hasnain Alam Kazmi,Muhammad Khalique    

The study has examined females’ attitude and behavior towards cosmetic beauty products. Based on the theory of super additive effects, social identity theory and triangulation theory of love, we have developed a new model that has six direct relationship... see more

Revista: Market Forces

Gladys Byegon, Dr. Josephat Cheboi, Dr. Ronald Bonuke    

Purpose: Understanding the mediating role of the adoption of financial innovations on the relationship behavioral factors and utilization of formal financial services was the main aim of this research.   The behavioral factors examined were sel... see more