SUMMARY
There is noted in the article, that at the modern stage of civilization development, complicated by processes of digitalization and technologization of society, human self-realization as a person, professional, competitive specialist is possible only at the expanse of constant improvement of professionally important qualities, widening of professional knowledge, development of correspondent abilities and skills (depending on specificity of a profession, requirements to the professional activity, peculiarities of actions that is concrete labor circumstances). In this connection a special importance is inherent to centers of vocational career, created at bases of vocational and higher educational institutions, which activity is oriented mainly on forming adequate understandings about conditions and prospects of own career at the modern labor market in future specialists. All the aforesaid conditioned a necessity to conduct a special study. That is why the special attention in the publication is paid to the elucidation of information-analytic information, obtained as a result of studying the real condition of the activity of consulting centers, created at bases of vocational (vocational-technical) educational institutions. There are revealed positive sides and controversial moments of the activity of such structural subdivisions at educational institutions. There are analyzed actual functions of vocational career consulting centers at educational institutions: evaluative-diagnostic, integrative-coordinating, informative-stimulating, learning-communicative and regulative, socialization-consulting. The integral realization of these functions provides resolution of controversies of career consulting of the studying youth, namely mismatch between: ideal understanding and real profile of a concrete profession or specialty, subjective comprehension and ignoring of career orientations by the youth and also allow students to correct their self-appreciation of individual-personal qualities. There are offered constructive ways of solving problems, appearing in the functioning process of vocational career consulting centers at vocational educational institutions