SUMMARY
Se propone un modelo conceptual para la comprensión de la forma en la que se construye socialmente la experiencia de viaje turístico en presencia de tecnologías de información y comunicación. La finalidad es que este modelo aporte un marco para la comprensión respecto a la forma en la que se consideraría la experiencia turística colectivamente enriquecida. Como fundamento del modelo se aplica el concepto de marco de experiencia primario propuesto por Erving Goffman, adaptado a la interacción entre turistas y anfitriones, mediada por la presencia de la tecnología. Se realizó observación participativa y entrevistas de tipo abierto a turistas en Cozumel, México, específicamente centrados en los recorridos turísticos subacuáticos en el parque marino. La información obtenida fue sistematizada y objeto de análisis de contenido cualitativo, con asistencia del software Atlas-ti. A partir de los hallazgos se desarrolló el modelo conceptual, se exploraron sus limitaciones y posibilidades analíticas, así como las futuras líneas de investigación tanto a nivel teórico como aplicado. PALABRAS CLAVEExperiencia Turística. Turista y Anfitrión. Tecnología. Modelo Conceptual. Cozumel, México.ABSTRACTA conceptual model is proposed for understanding the way that tourist experience is socially constructed in presence of informational technology and communication. The purpose for this model is to provide a framework for understanding how tourist experience would be considered as collectively enriched. The concept of primary experience framework proposed by Erving Goffman is applied and it was basis for the model adapted to the interaction between tourists and hosts, mediated by the presence of technology. Participant observation and open-ended interviews tourists in Cozumel, Mexico, were conducted, applied to a subaquatic tour in which use was made of underwater cameras capable of WIFI connectivity. The information obtained was systematized and subject to qualitative content analysis, with the assistance of Atlas-ti software. From findings the conceptual model was developed, its limitations and analytical possibilities, as well as future research both theoretical and applied were explored. KEYWORDSTourist Experience. Tourist and Host. Technology. Conceptual Model. Cozumel, Mexico. AUTORESAlfonso González-Damián – Doutor. Profesor investigador, Universidad de Quintana Roo, Cozumel, México. Orcid iD: http://orcid.org/0000-0003-4396-0100. E-mail gonzalezd@uqroo.edu.mx Alma Rosa Macías Ramírez - Maestra. Profesora investigadora, Universidad de Quintana Roo, Cozumel, México. 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