SUMMARY
This paper examines the effect of electronic supply chain management on customers’ loyalty in consumer goods. The basic model of this paper is based on the integration of the models by Costabile and Ndubizi in which its architecture is based on changing mental concept of electronic supply chain management into six independent variables cost, product, order, communications, delivery, and information sharing that effect through the variables of satisfaction and trust on loyalty variable.The studied population in the current paper is all the students studying management in the state universities and Azad universities in Tehran. The sampling method is two-stage cluster method. This research is a descriptive survey. According to the results of regression analysis between the satisfaction variable and electronic supply chain variables, it can be understood that the variables of delivery, information sharing and cost should be more considered, because they have a greater impact on customer loyalty index.Based on the results and non-extensibility of model to the types of provided product in electronic supply chain, it is suggested that practitioners in this field focus on the strategies of improving four processes of delivery, making awareness, managing costs and resolving conflict with customers based on increasing mutual trust and attention to the target population.