SUMMARY
The article defines the conceptual style as the object of linguistic analysis; two main conceptual styles – the analytical and the relational ones – have been described. The analytical conceptual style is associated with formally organized families, while the relational conceptual style is characteristic for the people, who originate from the families, not formally organized. It has been proved that the conceptual style of G. Bush Jr. is analytical, the conceptual style of B. Obama is relational. The main tactics of suggestion influence strategies, namely, the tactics of information deletion and information generalization, have been singled out. The main language means of information deletion realization, which we call suggestogens, namely, nominalizing elements, non-specific nouns, non-specific pronouns, passive constructions, comparative / superlative constructions, have been analysed. The main language means of information generalization realization, which we call suggestogens, namely, universal quantifiers, modal operators of possibility / necessity, intensifiers, have been analysed. It has been proved that typical suggestogens, used by the US Presidents, serve as markers of their conceptual styles. In the political discourse of G. Bush Jr. non-specific nouns, non-specific pronouns, modal operators of possibility / necessity prevail, as individuals with analytical style tend to excessively use abstract lexemes and in their speech verbs are more frequent. In the political discourse of B. Obama intensifiers and comparative/superlative constructions are more frequent, as in the speech of individuals with relational style emotional information prevails over cognitive one and adjectives are more frequent.