SUMMARY
This article discusses the politics of patronage used by incumbents in contesting village chief elections. Through observations and interviews conducted before and after the 2018 village chief elections in Klangor Village, Galur District, Kulon Progo Regency, the researchers explored the strategies used by the incumbent to contest the election and seek re-election. At the village level, the politics of patronage function differently than at higher levels of government. The authors argue that incumbents do not only create patronage networks during elections, during which voters are provide money or other gifts; they create patronage networks during their everyday activities. Using the economic resources available to them, incumbents combine three approaches to patronage: benevolence politics, scare-off tactics, and money politics. In this article, the authors argue that the incumbent redefined money, transforming it from a means of conducting transactions into a means of appreciating and rewarding voters. By using this strategy, incumbents can guarantee supporters’ loyalty and receive their votes.