SUMMARY
This research paper describes a strategy for developing a digital business model, maximizing enterprise profits, accelerating the development of an organization, enterprise or manufacturer, and moving to new markets. The possibilities of attracting new customers and promoting a brand, starting a student business using digital business models, the level of usefulness of a simple business and a digital business model were analyzed. Successful digital business adoption is based on the right choice of model, that is, the business growth trajectory, geographic location and customer demand database. The scientific article should be one of the first attempts at bibliometric research in this area and, therefore, a guide for future research and practical results.