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Sophia Brink    

AbstractClient loyalty programmes have been prevalent in South Africa since the 1980s, but the popularity of these programmes has increased drastically over the past few years, with more than 100 suppliers in South Africa currently making use of them. On... see more


Marziyeh Hosseini Kahdoei,Jalil Totonchi    

The implementation of an internal marketing program can help education, motivation, guidance and lead to a higher level of employee performance and satisfaction. This study aimed to analyze and present a hierarchical internal marketing model and its impa... see more


Sofyan Haris,Muhammad Riza Firdaus,Ahmad Rifani    

The purpose of this research is to know the effect of afters-sales service based on chicken farming technique (X1) and loyalty reward program (X2) as independent variable to customer satisfaction (Y1) in shaping customer loyalty (Y2) animal feed in Kalim... see more


Jacinta Ana Neves , Ephrem Habtemichael Redda, Natasha de Klerk    



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