SUMMARY
Creative writing is an imperative prerequisite in EFL contexts with emphasis on developing the cognitive abilities of students for delineating ingenious ideas on paper. Numerous techniques have been introduced for this purpose and one of these influential practices is the use of infographics. Infographics are a potent way to combine visuals with brief descriptions to trigger the cognition of the learners. Keeping in view the efficacy of infographics, the present research intended to explore its practicality within the EFL context of Saudi universities. For the said purpose, an exploratory study was designed with primarily a quantitative approach. In the first phase, an experimental study was conducted with a controlled group of EFL undergraduate students studying in Prince Sattam bin Abdulaziz University; whereas in the second step, students’ perceptions were recorded through a questionnaire. The data gathered in the pre-test, post-test, and questionnaire were analyzed using statistical methods. The findings disclosed that infographics have the potential to improve the creative writing skill of the students at large. Moreover, the students also considered the use of infographics as an attention-grabbing way to contemplate new ideas. The study endorses that infographics can be used as an effective strategy in the EFL context.