SUMMARY
Cigarettes are an inseparable part of people's lives, almost all men and some women are smokers. The discussion about smoking is a very broad discussion, depending on the point of view from which smoking is seen. The cigarette industry in Indonesia experienced ups and downs, in 1998 which was the beginning of the crisis, the cigarette industry reached its peak of production. Behind the increase in cigarette production, there are complex issues related to permits for individuals and companies to carry out cigarette production activities in Indonesia. Enforcement of criminal law as a form of complexity of problems related to cigarette production and trade permits is the main object of this research. This study aims to examine criminal law enforcement on illegal cigarette production and trade activities. The present research uses discourse analysis as method of the study in elaborating issues regarding implementation of criminal law toward production and distribution of illegal cigarette. This study concludes that law enforcement related to licensing of illegal cigarette activities and trade can be pursued using two approaches, namely the persuasive and direct action. Persuasive approach by providing education related to licensing violations for cigarette production and trading activities. The intended education can be realized in the form of socialization through digital and non-digital media. Direct action is carried out by conducting prosecutions in accordance with applicable laws for businesspeople in the cigarette industry who do not comply with the rules.