SUMMARY
The main indicator of the priority directions of the state language policy is state language development programs. State language development programs directly affect the identification and formation of linguistic identity, especially the linguistic identity of youth. This article discusses the impact of state programs on the development of the state language on the formation of the linguistic identity. All major important programs for the development of the state language for the period of independence of the Republic of Kazakhstan are analyzed. The features of programs in the main areas, as well as their impact on linguistic identity, are noted. Also, to determine the factors influencing language identity, the authors consider the president’s appeal in the prism of language problems and their solutions, which determines the direction of state programs for the development of the state language. The conclusions were made about the main direction of language development in the society of Kazakhstan. New points of view are needed in accordance with modern requirements for higher education, science and the implementation of the educational process. A new approach to the problem should conduct analysis from the point of view of today, enrich its content, makes new judgments.