SUMMARY
This research was conducted to determine the efforts to maintain profits during seasonal times at the Cipta Graphic Printing. This research was conducted in December 2022 - June 2023 in Karawang Regency with the object being the Cipta Graphic Printing. Ciptagraphic printing offers all kinds of products and printing services. The research method used is descriptive with a qualitative approach. data collection was done by interview and observation. The results of the study show that the efforts made by the Cipta Graphic Printing in maintaining operating profit by providing price discounts are intended to attract consumers to be interested in making reservations in advance. Then Cipta Graphic also took part in several events, aiming for promotion so that it could increase sales or cooperate with other parties such as working with wedding organizers for invitations and working with schools to promote calendars for students/guardians of the school's students. These efforts have helped Cipta Graphic to be able to maintain its profit so that it does not experience losses when the season does not last by looking at market opportunities and trends.Keywords: Profit, Seasonal Period, Effort, Printing