SUMMARY
We consider the efficient use of all intellectual abilities of communication system workers, prompting them to effective implementation of their activities. The necessity of introducing the company's management of adequate methods of activation is proven. The system of balanced scorecard assessment of overt and covert skills is created. Choosing of parameters which determine the effectiveness of activation communication system staff, which depends mainly on the level of the successful operation of its basic elements - leadership, employees, agents, ensuring the communication process is grounded.