SUMMARY
The object of research is entrepreneurial risks in the agricultural sector of Ukraine and the degree of their influence on the results of agricultural activity. One of the biggest problems of business is the presence of risks, but it is difficult to measure them. Currently, the standard (protocol) of risk assessment, which describes its tasks, methodology, procedures, statistical aspects and organization of research, is not recognized by the scientific community and expert practitioners. So, the improvement of methodological approaches to assessing entrepreneurial risks remains important.During the study, the following methods were used: abstract-logical, comparative analysis, statistical, monographic, expert assessments, graphical, tabular and dialectical. For risk analysis, a system of indicators is proposed, which are formed taking into account the methods of decomposition, analysis and synthesis. When selecting types of risks, a content analysis of literature sources of authorship of experts in the field of agricultural risks is applied to the indicator system.The result is development of the concept of the author's methodology for the qualitative assessment of the impact of risks in agriculture performance. The methodology has a number of features, in particular, it takes into account the impact of the largest industry risks – natural, macroeconomic, internal economic, political and criminal.The proposed assessment methodology includes the stages:5. Expert assessment of 20 factors that may most significantly affect the results of agricultural activity. Experts in points on a scale of 1 to 5 assess the degree of influence of the factor.6. Check the consistency of expert opinions.7. Calculation of the average scoring risk with the subsequent gradation of the degree of risk by groups: low or moderate, acceptable and critically dangerous level of risk.8. Formation of conclusions on risk management activities.Compared with similar methods of risk analysis, the proposed method has the following advantages:an integrated approach, the possibility of detailing individual risks;simplicity of mathematical calculations;saving time and resources based on the analysis of a small number of factors that have the greatest impact on agricultural activities;minimization of the subjectivity of expert assessments;possibility of using the results in assessing the insured risk or assessing the investment attractiveness of projects.Through the use of this methodology, it is possible to obtain an unambiguous and scientifically based answer to the question «How high is the risk of incurring losses in this activity?».