SUMMARY
This study applied discrete-choice experiments to estimate preferences for a program aimed at reducing the retreatment of the sandy beach at “Lido di Noto”, a renowned Sicilian bathing resort close to Noto (Italy). Econometric analysis of data was based on Multinomial Logit (MNL), Latent Class (LC) and Mixed Logit (MXL) models. Findings shown that users appreciated the advancement of the current coastline through nourishment, and negatively perceived the construction of emerged sea barriers. MXL and LC models revealed that preferences were heterogeneous.