SUMMARY
Sexist discourse is a recurring theme in opinion articles and in columns of the Spanish press, as it is a controversial issue and a clear carrier of ideology. The aim of this paper, from the perspective of the metalinguistic analysis of the texts, has been to identify the treatment and position of the columnists in the Spanish press before the sexist discourse; specifically in relation to the generic masculine, to the morphological unfoldments and to the lexical duplicities. The methodology used has consisted of a review of 150 articles and columns published in the Spanish press in the last 20 years that have dealt with this issue to configure the columnist's position, their attitude and the linguistic resources they use for it. The conclusions obtained reveal that opinions range from the most purist position to the one most open to any possibility, but also that, as time progresses and with it the need for the visibility of women, the position before these phenomena is closer to acceptance of pampering.