ARTICLE
TITLE

The Effect of E-WOM, Health Awareness, and Perceived Risks on Visiting Decisions in the Era of the Covid-19 Pandemic

SUMMARY

The decision to visit is a purchase decision, many factors influence the decision to visit. This study aims to determine the effect of Electronic Word of Mouth (e-WOM), Health Awareness, and Perceived Risk on the decision to visit the natural tourist area of Mount Rinjani National Park during the Covid-19 pandemic. The sample in this study was 100 (one hundred) respondents obtained by adapting the Snowball Sampling technique with the target respondents being visitors to the Mount Rinjani National Park. The results of this study indicate that Electronic Word of Mouth (e-WOM), Health Awareness, and Perceived Risk have a positive effect on the decision to visit the natural tourist area of Mount Rinjani National Park during the COVID-19 pandemic. However, each variable has a different effect. Electronic Word of Mouth (e-WOM) and Health Awareness variables have a positive effect on visiting decisions, while Perceived Risk has no effect on visiting decisions.

PAGES
pp. 231 - 243

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