SUMMARY
This research aimed to study how social media role as virtual public sphere channel in moving masses in a charity action initiated by individual actor. This research, in particular, studied a case of charity action for online motorcycle taxi driver named Sri Rahardjo in the donation invitation held by Twitter account @elsyandria. The research findings showed that social media can become a channel to initiate and realize social transformation movement in charity action to help people even though they do not know each other. When social media is able to transform into virtual public sphere, it can lead to constructive public debate and discourse oriented towards common interests. At this point, social media has become an important part of social change.