SUMMARY
The purpose of the study is to identification and understanding of the socio-philosophical foundations of the theatricality of being in conditions of social chaos in ontological and psychological aspects. The methodological research strategy is based on the methods of sociocultural analysis within the framework of the concept of theatricality of sociocommunicative manifestations of culture. The scientific novelties of the work consist in an attempt to reveal the interrelation between such phenomena as social chaos and the theatricalization of life. In this work, it is assumed that theatricalization of life helps people cope with a sense of social chaos. Various examples confirm this. Therefore, to the existing explanations of people’s aspirations for the dramatization of life, it is proposed to add one more - an attempt to overcome the sensation of chaos in social reality. Then we can talk not only about the theatricalization of life, as a cultural practice, but also about the theatricalization of consciousness, as one of the ways to interpret reality (along with mythologization of consciousness). These conclusions are also due to the analysis of the relationship between the concepts of “chaos” and “space/order”. The thesaurus, historical and mythopoetic methods of analysis showed that in ancient times chaos was not thought of as a measure of order, but, basically, as a spatial category and a creative beginning. In addition, ideas about the simultaneous existence of order and chaos remained persistent. These ideas are broadcast and get a new understanding in modern science, in particular, in the field of research of dissipative systems - nonlinear, self-organizing. Given that dissipative systems always combine chaos and order, and all social systems and environments are dissipative, it is proposed to recognize that periodically there is not a change of chaos by on order (and vice versa) in social systems, but a change in the ratio of chaos to order. The question of the relationship between chaos and order also leads to a discussion about phase transitions in complex systems and the relationship between systems and media. Comparison of some natural phenomena (snowflakes in the atmosphere) with the structure of society gives reasons to talk about the coexistence of systems and systems and environments, and, consequently, the feasibility of the joint use of two methods of their research: system analysis and synergistic approach to the study of environments of different nature.