SUMMARY
The Flemish horticultural growers are united in producer organisations, i.c. cooperatives organising the auction markets. The cooperatives set up the entire infrastructure that allows for a transparent market: quality, supply, logistics, and grading, storing and auction sales. This illustrates the co-operation and networking that is needed between several actors in order to come to a competitive and performing industry. Moreover, fruit and vegetables must be completely reliable and traceable. This is a sacrosanct principle and the reason why Flemish auction to align with the HACCP (Hazard Analysis Critical Control Point) standards. Flanders auctions are determined to bring renewal by innovations in product development (new varieties) and market structures (new value chains).