SUMMARY
Recently, different methods have been proposed for portfolio optimization and decision making on investment issues. This article aims to present a new method for portfolio formation based on Data Envelopment Analysis (DEA) and Entropy function. This new portfolio optimization method applies DEA in association with a model resulting from the insertion of the Entropy function directly into the optimization procedure. First, the DEA model was applied to perform a pre-selection of the assets. Then, assets given as efficient were submitted to the proposed model, resulting from the insertion of the Entropy function into the simplified Sharpe’s portfolio optimization model. As a result, an improved asset participation was provided in the portfolio. In the DEA model, several variables were evaluated and a low value of beta was achieved, guaranteeing greater robustness to the portfolio. Entropy function has provided not only greater diversity but also more feasible asset allocation. Additionally, the proposed method has obtained a better portfolio performance, measured by the Sharpe Ratio, in relation to the comparative methods.